Chivas Regal
Manzanita
Manzanita
Creator of ax3, the platform powered by gen 3 marketing
In a world driven by data and instinct, we tap into the neuroscience of the consumer. Because neuroscience has created every customer. ever.
Discover Gen3
Align with how consumers sub-consciously see the world, And Get Decision
Who Uses GEN3:
Clients and Partners
What is GEN3:
TRIGGER DECISION USING NEUROSCIENCE, VIA THE Resonance Response
Welcome to marketing’s third era: aiming at the one brain response that has created every customer, ever.
GEN3 CASE STUDY:
National fitness chain
THE MOST POWERFUL AD BLOCKER
The World’s Most Powerful Ad Blocker isn’t software, it’s not a browser plug, it’s the thing between your ears.
IF YOUR AD ISN’T RESONANT, ITS INVISIBLE
Why use GEN3:
The new era in customer creation is here
Gen1: 'Analog Era'
The pre-digital, analog days of three TV networks, print, and radio. Targeting was pure demographics, insights were questionnaires tabulated by hand, and creative was “the big idea” via intuition.
1965 – 1995
GEN2: 'Digital Era'
The age of digital shook the world. Ads creation focused in on ‘data-driven approaches’ like algorithms, analytics and later AI. Ad success in this era was built upon numbers and probability. But just like gen1, its just another form of guesswork.
1995 – 2025
Gen3: 'Cognitive Era'
The success stories of previous gens were due to triggering the resonance response out of luck. But with gen3, the era defined by neuroscience, there is no more luck. Intentionally target this brain state and create customers conclusively.
2025 Onward
Gen3: 50 Years of reserach
Collectively, the surveyed marketers chose the highest performer [advertisements] 30% of the time. Individually, on average, each chose the highest performer 33% of the time.
Where to use GEN3:
Introducing ax3, The world's first Gen3 Platform
ax•i•ol•o•gy | ˌaksēˈäləjē |
noun Philosophy
The study of the nature of value and valuation, and of the kinds of things that are valuable.
3rd Generation in marketing
Utilizing neuroscience to create consumers and drive decision.
The world's first neuroscience-based platform that powers Gen3 marketing, the next major era.
Capture your total addressable market, Claim consumer decision and control who gets to see your ads, all in one solution.
Visit ax3.io
Sensible Insights
Learn about what makes your audience unique and get actionable, usable insights from the get go.
Flexible Analysis
Whether you have an existing client base or want to build a new one. ax3 is tailored to find your audience.
Target Your TAM
Never miss with a campaign. Target your total addressable market all in one go.
Creative Support
ax3 provides both textual and visual guides to help you piece together resonant messaging.
Discover The Power Of ax3 with a fun twist
Dive into our fun personality test that pairs your unique traits with animal archetypes! Discover how your inner creature shapes your interactions with the world and unlock insights into your natural tendencies.
Find Your Wild Side
The gen3 Paradox:
Stand Out and Get Noticed.
Fit In And Control Your Category.
We show that a wide variety of people's personal attributes can be automatically and accurately inferred using social media data human behavior.
Private traits and attributes are predictable from digital records of human behavior