duration
3 months
PsyCom goes beyond “putting a message out there,” it creates customers by triggering decision, the way decision happens in the human brain.
300+Cognitive traits
50+Psychological measures
50YEARS of
research
A revolutionary framework for customer creation, powered by a global-first technology platform that reads the psychological traits of your total addressable market.
Based on 50 years of peer-reviewed research by neuroscientists, data scientists, and advertising veterans, the psycom scale is derived from numerous cognitive factors, tailored for decision-making.
Your brain has a filter, known as the “RAS.” This is how much reality it removes - including ads.
Number of ads that cross your vision daily. How many can you remember?
% of people who can remember a single ad within 24h.
If your ads are intuition-based, and your messaging is not resonant, it's invisible.
duration
3 months
Paid ads
ZERO
revenue
+56%
Global whiskey
We measured the audience and discovered over 50% were introverts, which meant the client's messaging was invisible to this group.
We introduced introverted messaging and unlocked a significant new source of revenue. Zero media spend.
Psychometric research spans more than half a century, with early work on personality starting in the 1960s. We have sifted through this body of work to determine what is necessary for the purpose of crafting messaging that both gains access to the mind, as well as triggers human decision via stimulus-organism-response.
3500+ citations
Private Traits and attributes are predictable from digital records of human behavior.
Michal Kosinski, David Stillwell, Thore Graepel
2013800+ citations
Psychological targeting as an effective approach of digital mass persuasion.
Michal Kosinski, Shandra Matz, Gideon Nave, David Stillwell
2017The purpose of business is revenue, and that happens via customer creation. Customers are created only when your message is seen by humans, and your message is cognitively resonant. Our three services work together to acquire customers for you in an unprecedented way. Welcome to the new era of marketing.
Insights
The only insights you need to trigger consumer decision.
Resonant
Creative
Engineer cognitively resonant creative messaging.
Media
Fraud-free, bot-free, human-only digital media execution.
© 2023 Manzanita. All rights reserved.
Phone number
03-6435-2213
Email address
Address
Manzanita KK
108-0073
Tokyo, Minato-ku
Mita 2-10-6
Reoma Bldg. 7F