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Manzanita

Manzanita

Creator of ax3, the platform powered by gen 3 marketing

In a world driven by data and instinct, we tap into the neuroscience of the consumer. Because neuroscience has created every customer. ever.

Discover Gen3
A group of people looking up at advertisements
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Align with how consumers sub-consciously see the world, And Get Decision

Who Uses GEN3:

Clients and Partners

Chivas Regal
Chivas Regal
Cosmos Communications Inc. Cosmos Communications Inc.
Dentsu Digital Dentsu Digital
East India Company East India Company
Genesis Healthcare Genesis Healthcare
HK Express HK Express
I&S BBDO Inc. I&S BBDO Inc.
Jimmy Choo Jimmy Choo
Ralph Lauren
Pernod Ricard Pernod Ricard
Yamagata Prefecture Yamagata Prefecture
List of scientific citations Molecular strucutre of oxytocin

What is GEN3:

TRIGGER DECISION USING NEUROSCIENCE, VIA THE Resonance Response

Welcome to marketing’s third era: aiming at the one brain response that has created every customer, ever.

GEN2 FOCUSES ON “LIKING”

Did the creative director like it? Did the client like it? Did it test well? When the committee decides there is consensus on “liking” the ad runs. But...

GEN3 IS NEUROSCIENCE

Research shows that liking and resonance are inversely correlated. In other words, the more people like it, the less power it has to move people to action.

RESONANCE TO THE RESCUE

When you design your messaging to align with the cognitive traits of your audience, magic happens. Your idea gets into the brain, it triggers the resonance response, and you can target your TAM.

GEN3 CASE STUDY:

National fitness chain

Case overview

ax3 measured audience psych traits and resulted in seven unique clusters, curiosity being a prominent one.

We helped the world’s largest ad agency creative team build an idea around “information gap,” to trigger this trait.

The result is a 5X CTR increase via 3.3 million impressions

All thanks to Gen 3 marketing.

CTR

5Xincrease

Impressions

3.3million

Source

1trait

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THE MOST POWERFUL AD BLOCKER

The World’s Most Powerful Ad Blocker isn’t software, it’s not a browser plug, it’s the thing between your ears.

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99.9999%

Your brain has a filter, known as the “RAS.” This is how much reality it removes - including ads.

10,000

Number of ads that cross your vision daily. How many can you remember?

2.7%

% of people who can remember a single ad within 24h.

IF YOUR AD ISN’T RESONANT, ITS INVISIBLE

Lets Talk

Why use GEN3:

The new era in customer creation is here

Mid century office of a ad agency

Gen1: 'Analog Era'

The pre-digital, analog days of three TV networks, print, and radio. Targeting was pure demographics, insights were questionnaires tabulated by hand, and creative was “the big idea” via intuition.

1965 – 1995

GEN2: 'Digital Era'

The age of digital shook the world. Ads creation focused in on ‘data-driven approaches’ like algorithms, analytics and later AI. Ad success in this era was built upon numbers and probability. But just like gen1, its just another form of guesswork.

1995 – 2025

21st centry office of a agency company
Social media surrounding a brain

Gen3: 'Cognitive Era'

The success stories of previous gens were due to triggering the resonance response out of luck. But with gen3, the era defined by neuroscience, there is no more luck. Intentionally target this brain state and create customers conclusively.

2025 Onward

Gen3: 50 Years of reserach

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Collectively, the surveyed marketers chose the highest performer [advertisements] 30% of the time. Individually, on average, each chose the highest performer 33% of the time.

2023 Digital Marketer Survey Better Together: Generative AI + Human Creativity

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Phone displaying social media

We show that a wide variety of people's personal attributes can be automatically and accurately inferred using social media data human behavior.

Private traits and attributes are predictable from digital records of human behavior

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Where to use GEN3:

Introducing ax3, The world's first Gen3 Platform

ax•i•ol•o•gy | ˌaksēˈäləjē |

noun Philosophy

The study of the nature of value and valuation, and of the kinds of things that are valuable.

3rd Generation in marketing

Utilizing neuroscience to create consumers and drive decision.

Axiomtree logo with arrows

The world's first neuroscience-based platform that powers Gen3 marketing, the next major era.

Capture your total addressable market, Claim consumer decision and control who gets to see your ads, all in one solution.

Visit ax3.io
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Sensible Insights

Learn about what makes your audience unique and get actionable, usable insights from the get go.

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Flexible Analysis

Whether you have an existing client base or want to build a new one. ax3 is tailored to find your audience.

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Target Your TAM

Never miss with a campaign. Target your total addressable market all in one go.

Puzzle pieces

Creative Support

ax3 provides both textual and visual guides to help you piece together resonant messaging.

Discover The Power Of ax3 with a fun twist

Dive into our fun personality test that pairs your unique traits with animal archetypes! Discover how your inner creature shapes your interactions with the world and unlock insights into your natural tendencies.

Find Your Wild Side
Icon of a bear Icon of a beaver Icon of a cat Icon of a cow Icon of a deer Icon of a dolphin Icon of a dog Icon of a horse Icon of a monkey Icon of a squirrel

luxury powered by gen3

INTRODUCING PSYCOM NOIR:
LUXURY INSIGHTS. QUANTIFIED.

Reveal the ‘why’ and ‘how’ behind luxury consumers’ purchase decisions and understand their intentions.

By uncovering their motivations, align with their values through strategies that create a distinct advantage over past methodologies

Newspaper

Perception

Luxury status is shaped not only by superior quality, but also by how consumers perceive your brand.

Alarm clock

Motivation

Tap into what drives and motivates your consumers to take action, pointing your brand in the right direction

Audience

Audience

Understand the psychological makeup of your consumers and why they choose luxury - and what can be done to be make them choose you.

Magnet

Attachment

Bond with your consumers with strategies that resonate with their psychological traits and bring them into your exclusive community.

Insightful Elegance,
Strategic Brilliance.

Visit noir.ax3.io
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The gen3 Paradox:

Stand Out and Get Noticed.
Fit In And Control Your Category.

Gen 3 Markers:
How to Fit In

There are visual symbols, concepts, words, and other elements that define the category. Think gooey cheese-pulls for pizza, rising steam for coffee, splashing milk for cereal. These are called markers, and are how you need to be the same.

Gen 3 Traits:
How to Stand Out

Once we have a clear view of how to be the same, then we can engineer resonant messaging by applying audience psych traits to them to differentiate our message and ensure it’s resonant. This is the formula to win, and the formula to dominate your category.

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