Your brain has a filter, known as the “RAS.” This is how much reality it removes - including ads.
Number of ads that cross your vision daily. How many can you remember?
% of people who can remember a single ad within 24h.
Psychometric research spans more than half a century, with early work on personality starting in the 1960s. We have sifted through this body of work to determine what is necessary for the purpose of crafting messaging that both gains access to the mind, as well as triggers human decision via stimulus-organism-response.