Client stories: +56% revenue, 3 months, no paid ads.
A luxury client asked us to run a pilot program to prove our concept, and they added some strict limitations. We gladly accepted the challenge. We were able to accomplish the results in the headline above, all within brand guidelines—generating revenue and building their brand value simultaneously.
A global client approached us with a problem: declining revenue, declining customer satisfaction. When we analyzed the audience we noticed a polarity: half of the audience was highly agreeable and noncommittal. The other half was subject to negative emotions and demonstrated “bias blindspot,” which says “everyone is crazy except for me.” We changed messaging for the former group to: “everyone is confidently using this, you should too!” And for the latter group, we used: “No one understands this…except you.” Sales increased across the board.
Another client was paying large sums of money on digital data tools and agency costs. Each platform/agency was telling them to do something different. Results for the client were plummeting as no one knew the right answer, and objectives like “awareness” were not generating revenue. Our consulting team worked with senior leadership to retrain focus on customer creation and organize the brand team’s skill sets to first work with AXIOMTREE®, generate cognitively resonant communication, test and validate the communication, and do accurate attribution (online and offline) to demonstrate exactly what is wasteful and what generates revenue.